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Janine Allis’s success story, Boost, is a benchmark for others. And Janine says much of the genius in this strategy comes from her husband and co-founder, Jeff. “We turn over close to $100 million, we’re in 12 countries and we have just confirmed a deal with Nestle to launch a juice in a bottle in the UK,’’ Janine says. Jeff employed lateral thinking to leverage some extraordinary payoffs. “Our competitions have been unique,’’ she says. “We did a great communication which was the ‘what’s your name?’ game. It was so simple but it worked like a million-dollar campaign. Everyday we had two names and listed them on the radio or in the stores. For example, if your name was Peter or Janine you got a free smoothie,’’ she says. Suddenly we were getting talk on the street: “Hey, Peter, did you get a free smoothie from Boost? - A fantastic concept was when they gave away a Boost franchise on radio worth $200,000. It was a really cheap promotion and we didn’t pay any of the advertising because we gave away a store. We’ve just acquired Salsa, a Mexican chain of four stores that we’re growing.’’
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LeaseChoice is a business equipment finance and leasing company in Australia offering lease finance from small business to large corporations. LeaseChoice also specialises in vendor finance programs for the IT, Medical, Retail and Hospitality industries.
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